We are seeking a dynamic and strategic marketing leader from a service-based organization to drive growth through partner and ecosystem marketing. This role involves working closely with hyperscale's (AWS, Azure, GCP), technology OEMs, and ISVs to build co-branded GTM campaigns, drive demand generation, and establish thought leadership in cloud transformation services.
Job Location: Hyderabad
Key Responsibilities:
🔹 Cloud & Partner Ecosystem Marketing
- Develop and execute joint go-to-market (GTM) strategies with cloud hyperscalers and technology partners.
- Manage co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP.
- Drive strategic alliances, ensuring alignment with partner sales and marketing teams.
🔹 Demand Generation & ABM
- Lead Account-Based Marketing (ABM) initiatives targeting enterprise and mid-market customers.
- Drive digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact.
- Leverage data-driven marketing to optimize conversion and engagement across channels.
🔹 Thought Leadership & Brand Positioning
- Establish the company as a trusted leader in cloud transformation through analyst relations, events, and PR.
- Build C-level engagement programs, driving executive sponsorship with partners and customers.
- Develop industry-specific GTM initiatives for BFSI, Manufacturing, and other key verticals.
🔹 Marketing Strategy & Execution
- Own the marketing P&L, ensuring ROI-driven execution of campaigns.
- Oversee a globally distributed marketing team, driving high-performance marketing execution.
- Align with internal stakeholders (sales, delivery, and product teams) to drive integrated marketing initiatives.
Qualifications & Experience:
✅ 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing.
✅ Strong expertise in partner marketing, ABM, demand generation, and GTM strategies.
✅ Proven track record of building and executing co-marketing programs with AWS/Azure/ GCP.
✅ Experience in managing marketing budgets and partner MDF programs.
✅ Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances.
✅ Strong leadership and stakeholder management skills, with experience working across global teams.
Preferred:
- Experience in working with hyperscaler partner programs (AWS Competency, Azure Expert MSP, SAP on GCP, etc.).
- Prior experience in managing multi-geo marketing campaigns (APAC, EMEA, US, India).
- A background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow.
